Panasonic Direct Privacy Policy

Data Protection Notice

Applicable local data protection and European data protection laws require us to inform you of our data protection practices and the use of cookies on the following Panasonic internet sites, please note that Panasonic may operate some or all of the internet sites in your country (referred to as the “Website”):

Lumix G Experience
Panasonic Online Shop
My Panasonic

This Data Protection Notice describes how we collect, process, use, and protect any information concerning the personal or material circumstances of you as an identified or identifiable individual collected via the Website (“Personal Data”).  
Any Personal Data that you provide to us with your consent or that are collected through your use of the Website is subject to this Notice and our Cookies Policy . By using this Website you are consenting to the terms of this Notice.  
The Website is operated by Panasonic UK a branch of Panasonic Marketing Europe,  Maxis 2, Western Road, Bracknell, RG12 1RT  (“Panasonic,” “we,” “our,” or “us”), and Panasonic acts as the data controller in relation to the Personal Data.  
1. We Protect Your Data
We use necessary organizational, technical, and administrative measures to protect the Personal Data under our control, such as control of access, transmission, input and availability and the separation of data.  Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please notify us of the problem immediately by contacting us (see Contacting Us , below).
2. Retention of Data Collected
We will retain your Personal Data only for the period necessary to fulfil the respective purpose outlined either in this Notice or in other communication to you, unless a longer retention period is required by law, but in any case no longer than the retention period permitted by law. Thereafter, your Personal Data will be deleted and/or returned in accordance with applicable law requirements or as detailed in the Cookies Policy
3. Use by Children
The Website is not directed at and should not be accessed by individuals under the age of fifteen (15),  and we request that such individuals do not provide Personal Data through the Website.
Minors must obtain express consent from parents or legal guardians prior to accessing or providing any Personal Data. 
4. Collection of Personal Data 
Besides the automated collection of Personal Data on the basis of our Cookie Policy  we collect Personal Data 
To process your enquiries and to fulfil your requests Panasonic collects Personal Data that you provide by means of contact forms on this Website, including your name, address, or any other Personal Data which you include in the respective form. Users may at any time request deletion of their Personal Data.
Panasonic also collects email addresses and zip codes/post codes if you expressly subscribe to our promotional communications and newsletters and after we have received your express confirmation (hence a doubleopt-in)that Panasonic may provide our promotional communication and newsletters to you. Users may at any time opt out of receiving our promotional communications and newsletters. Panasonic provides several opportunities to opt out, for example you can follow the “unsubscribe” instructions contained in our promotional communications and newsletters.
Panasonic collects Personal Data that you provide by participating in community postings (i.e., chat, forum, or bulletin boards). In such a case, the following Personal Data are collected:
o Registration information in order to enable you to participate in community postings, which comprises of your name, username, password, email address, date of birth, and contact details;
o Information that you voluntarily choose to share to enable the publishing of such community postings.

Panasonic collects Personal Data that you provide in the context of participating in online games, free prize draws, competitions, sweepstakes, contests or similar promotions (“Activities”) offered on the Website. (Additional consent will be obtained for certain data processing Activities). In such a case, the following Personal Data are collected: 
o Registration information in order to enable you to participate in an online game, sweepstake, contest, or similar promotion, which comprises of your name, username, password, email address, date of birth, and contact details.

Your Personal Data provided for the purpose of participation in online games, sweepstakes, contests or similar promotions may be disclosed to the following Recipients:
o Third party sponsors of sweepstakes, contests, free prize draws, competitions and similar promotions, which are identifiable during each sweepstake, contest, free prize draw, competition or similar promotion. 
Panasonic may collect Personal Data that you provide by uploading content (e.g., video or photos) onto the Website. In such a case, the following Personal Data are collected in order to publish the content on the Website:
o Your name;
o Your email address;
o Content that you choose to upload.

If you purchase Panasonic goods from our (Online Shop) Website, we will store all financial details securely. Card details remain encrypted in our secure web server. Access to our secure web server is strictly controlled.

5. Purposes for the collection of Personal Data

Subject to your express consent Personal Data are used for the following purposes: 

To send you important information regarding the Website, changes to our terms, conditions and policies, and other administrative information;  
To administer these Activities, which may have rules which could contain additional information about how we use and disclose your Personal Data, so we suggest that you read the rules carefully;
For our business purposes, such as data analysis, audits, developing new products and services, enhancing our Website, improving our services, identifying usage trends, and determining the effectiveness of our promotional campaigns; 
For the following purposes (a) under applicable law; (b) to comply with legal proceedings; (c) to respond to requests from public and government authorities; (d) to enforce our Terms and Conditions  ; (e) to protect our operations or those of any of our affiliates (“Affiliates”))  (f) to protect our rights, privacy, safety, or property, and/or that of our Affiliates, you, or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
Lumix G 
o Registration – visitors to the Panasonic “Lumix G Experience” website who own a Lumix G camera are given the opportunity to sign up or register their details. The benefits of signing up will be to receive notification from Panasonic informing you about new product launches, new technologies, competitions or any offers that you might find interesting.
o In addition to the details you supply when registering, we will collect information when gallery images are submitted by you or if you submit a question or provide feedback, we may keep a record of that correspondence.  We may also collect your Facebook ID and profile URL and other information via Facebook.
o Lumix G Experience may allow you to sign up and log in using your Facebook account. If you sign up using Facebook, Facebook will ask your permission to share certain information from your Facebook account with Lumix G Experience. This includes your first name, last name, gender, general location, a link to your Facebook profile, your time zone, birthday, profile picture, your “likes” and your list of friends. This information is collected by Facebook and is provided to us under the terms of Facebook’s privacy policy. You can control the information that we receive from Facebook using the privacy settings in your Facebook account.  
o If you sign up to Lumix G Experience using Facebook, your Lumix G Experience account will be connected automatically to your Facebook account, and information regarding your activity on Lumix G Experience, will be shared with Facebook and will be published in your timeline and your Facebook friends’ newsfeeds. If you do not wish to share your Lumix G Experience activity with your Facebook friends, you can control this from the profile page on the Lumix G Experience website.
If the purpose for which you have given your consent is fulfilled or not further pursued, your Personal Data will be deleted.
6. Sensitive Personal Data
We ask you not to provide us with any sensitive Personal Data (e.g., Social Security numbers or welfare benefits, information related to racial or ethnic origin, sexual orientation, political opinions, religious or other beliefs, health, criminal background, or trade union membership) on or through the Website or otherwise. Panasonic only collects or processes sensitive Personal Data in respect of your bank account details to the extent as needed for billing purposes and only if voluntarily provided by the user.
7. Categories of Recipients
Data processors, who act on our behalf, are referred to as Service Providers. Service providers will process Personal Data in accordance with our instructions and on the basis of individual data processing agreements to ensure their compliance with applicable data protection law. Service Providers provide services, such as website hosting, data analysis, infrastructure provision, IT services, customer services, email delivery services, auditing services, and other similar services. In case a Service Provider is located in a country outside of the EU/EAA and the law of such country does not provide a data protection level comparable to the one of the EU/EEA we will ensure, that the Service Provider will adhere to the data protection level of the EU/EEA by agreeing special model clauses, provided as a template by the EU Commission (“EU Model Terms”). 

Personal Data may also be disclosed by you on our message boards, chat, profile pages, blogs, and other services provided by us, to which you are able to post information and materials. Please note that any information you post or disclose through these services will become public and may be available to visitors to the Website and to the general public. We urge you to be very careful when deciding to disclose your Personal Data, or any other information, on the Website.

Links to Third Party Websites
This Notice does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any website to which this Website contains a link. The inclusion of a link on the Website does not imply endorsement of the linked website by us or by any of our Affiliates.
 Changes to this Notice
We may change this Notice from time-to-time. We therefore advise you to regularly review this Notice for any changes. Before the Notice is materially altered we will inform you and if needed you will be asked to give your express consent to the continued processing of your personal data. The last changes to this Notice were made in September 2014.
Contacting Us
If you have any questions regarding the collection, processing, or use of your Personal Data or if you wish to correct, block, rectify, object, access, revoke your consent to this Notice or delete any of your Personal Data, please contact:
Panasonic UK, a branch of Panasonic Marketing Europe GmbH
Maxis 2,
Western Road,
RG12 1RT,
Registered No. BR015033

Or by email

Privacy policy for Panasonic Smart Home products in the EU

This Privacy Statement applies to all data that is transmitted to the Internet for purposes of establishing connectivity as part of connectivity to the Internet. The connectivity is necessary to use the network functions. This data is submitted to the responsible
Panasonic System Networks Co., Ltd. 
1-62, 4-chome, Minoshima, Hakata-ku,
Fukuoka 812-8531, Japan

If you have questions about privacy protection in Europe, please contact us at:

Panasonic Marketing Europe GmbH
The data protection officer
Hagenauerstrasse 43
D-65203 Wiesbaden
or via email:

Responsible data protection supervisory authority for complaints:

The Hessian Data Protection Commissioner
Gustav-Stresemann-Ring 1 
65189 Wiesbaden 
Or by email:

What information do we collect?

for the local connection (in-home connection)
• Here, no data is collected or transferred to third parties.

for the remote connection
• Temporarily, the IP address for connecting to a server in Europe.

In the provision of software updates
• MAC address of the base station
• Software version

Panasonic Premium Service
In order to use the Panasonic premium service it is necessary to create a user account. The following data is collected and stored.
• Name: First name and surname, or a pseudonym.
• Email address
• Product key of the base station
• Order number (generated automatically)
• Temporarily, the IP address for connecting to a server in Europe.

Allianz Assist 
Following data is stored for the extended service Alliance assist.
• Name: First name and surname
• Address: postcode, city, street and house number
• Email address
• Telephone: Own telephone number and up to 3 emergency numbers
• Product key of the base station
• Order number (generated automatically)
• Temporarily, the IP address for connecting to a server in Europe.

Sharing of data
The data collected for the Allianz Assist Service will also be passed on to the partner Allianz for the fulfilment of the contract.

What do we do with your personal information?
• For establishing connectivity to use network functions.
• For maintaining the security and integrity of our systems.
• To keep the device at the current state of the art (device configuration).
• To keep the operating software up-to-date (software update).

Where do we store your personal information?
Your data is stored, processed and made available for the service in certified data centres (ISO 27001) in Europe or Japan.

How do we protect your information?
We take all current technical and organisational measures to protect your information. For the protection of your personal data, we restrict access to such information to those persons who need the information and are authorised to access such information. Your data will be stored as long as we need them to fulfil the services, or you wish for deletion.

Transfer of your personal information
The Internet is a global environment. By using the service, you send information electronically to us, and such data may be transmitted over the Internet internationally depending on your location. Keep in mind that the Internet is not a secure environment, and this Privacy Policy applies only to our use and disclosure of your personal information, to the extent that they are in our possession and under our control. In view of the open nature of the Internet, all Internet transmissions are at your own risk.

Panasonic Official Store

Questions? Call 0344 844 3899* (Mon – Fri 9am – 5pm)
Payment Methods

Maxis 2, Western Road
RG12 1RT

Operated By
Panasonic UK, a branch of Panasonic Marketing Europe GmbH.