For fast, fabulous styling that lasts

Enjoy beautifully straight results. With adjustable temperature settings, advanced stable heater and eve n h eat distribution plates, you can use it to create stunning styles .

Test results by SGS. Compared with Panasonic EH-HS95 at temperature setting of 200°C.

93% of users felt the straightener provides a professionally straight finish*

*N=33, regular straightener users. Tested at PCR, UK.

Even heat distribution for stunning results

For fast results that keep their hold, the straightener features special even heat distribution plates. These ensure the straigh teners heat up from edge to edge for beautifully balanced styling from root to tip. 75% of women agreed it left their hair feeling silky smo oth

*N=33, regular straightener users. Tested at PCR, UK

Style with the ideal temperature

Say goodbye to annoying temperature dips with our Advanced Stable Heater technology. This stabilises the heating performance and helps the plates remain at the optimum temperature throughout use to give you stunning results from root to tip with every stroke.

Enrich your hair with nanoe™ technology

Moisture rich nanoe™ technology in our hair straightener enriches the hair to help deliver visible shine and smooth finish. 72% women agree.* nanoe™ also holds approximately 1000 x more moisture than ions.** As well as improving shine nanoe™ technology can reduce static and smooth hair after use.

*N=33, regular straightener users. Tested at PCR, UK.